Marketing Lead

Role overview

This is a hands-on leadership role ideal for someone with solid B2B marketing experience, who’s confident managing people and processes, and enjoys getting involved in the day-to-day marketing activities. You’ll report directly to the Strategic Director and lead a team of 4:

• 1 Marketing Executive
• 1 Marketing and Events Assistant
• 1 Graphic Designer
• 1 Web Developer

You’ll play a key role in shaping our brand, running campaigns, and aligning marketing with sales efforts to drive new business and customer growth.

In this role, you will develop and execute the marketing plans for not only the Group brand but for its 4 divisions (IT Services, Office, Interiors and Print). Covering all aspects of marketing, including websites, Email marketing, social media, SEO and PPC, you will be responsible for driving brand awareness, supporting lead generation and growth in sales.

Key Responsibilities:

Manage the daily activities and output of the marketing team.
Develop, and support the marketing team, driving professional growth and development.
Lead the planning, execution and tracking of multi-channel marketing campaigns.
Oversee social media strategy for each division, scheduling and content development.
Create engaging and relevant content for websites, social, blogs, collateral, and marketing materials.
Support brand development and maintain consistency across all channels.
Collaborate with sales team to create materials that support lead generation and client acquisition.
Track performance metrics and provide reporting on marketing activities.
Help coordinate and promote company events, webinars and internal initiatives.
Bring new ideas to the table and continuously improve our marketing efforts.

Requirements:

Proven experience in B2B marketing (ideally in tech or IT).
Comfortable leading a small team, giving direction and feedback.
Strong understanding of digital marketing.
Hands-on and proactive – you get things done and look ahead.
Organised and strong attention to detail.

How to Apply:

Please submit your resume and cover letter to kellie.hand@acsgroup.co.uk

ACS Technology Group. Registered in England & Wales.
Registered office: Kismet Buildings, Otley Road, Baildon, BD17 7HB
Company No: 06584936